Social media can feel overwhelming. Should you be Tweeting? Is Instagram really worth it? We asked the experts at Euro Start Entreprises to provide some advice on using social media to boost your construction or landscaping business. Here’s what they said…

Prioritise Facebook and LinkedIn...

Facebook is a good platform to connect with local people. It also allows you to build a Company Page.

You can list your opening hours, a description of your business, a location, an embedded map and more on your Company Page. This will be the first place some people find your business so it’s important to make it accurate.

LinkedIn is widely considered the most productive B2B marketing platform, and its advertisements are priced to match. However, it’s also easier to market yourself for free through LinkedIn by forming ‘connections’ with other people.

Similar to adding friends on Facebook, connections on LinkedIn can be slightly more tenuous. They are more to do with networking than actual friendship. As a result, the process is fairly mutual, and other business owners and employees will often be happy to add you whether you know them or not. This can quickly grow an engaged, relevant audience which you can address with statuses, videos and even articles.

… But consider Twitter, Instagram and YouTube