Earlier this year, Caterpillar became a sponsor of the Professional Bull Riders (PBR).
PBR was established in 1992 by a small group of bull riders and has grown to a sport that attracts up to 1 million live event attendees each year.
Caterpillar is also the exclusive provider of dirt moving equipment, rental equipment and generators for every PBR event. There are between 5-8 pieces of Cat® equipment involved in each event – all provided by (or rented from) a local Cat dealer.