For Worldwide Release: October 2013
Release Number: M8PR13
At the 2013 International Workboat Show, Caterpillar will be launching an unprecedented product support campaign, unveiling not only a new Cat® 3406 Marine Bundled Repair Solution but also Extended Service Coverage (ESC) for all available Bundled Repair Solutions. The new Cat 3406 bundled repair solution, which builds off of the Cat 3412 bundled repair solution launched earlier this year, is a customizable, comprehensive solution for customers looking to keep their vessels on the water longer. Customers can choose a major foundational kit and customize it with the related components needed for major engine overhauls.
Customers in the offshore, ferry and tug and salvage industries, including Hornbeck Offshore and Harbour City Ferries, have utilized the bundled repair solution for an expedited overhaul process, saving time and money through the easy quote process from the Cat dealer network and ease of selecting prepackaged parts. “As the first modular overhaul design kit to be manufactured by Caterpillar, the customer response to the Cat 3412 bundled repair solutions has exceeded our expectations,” David Holt Caterpillar Marine Power Systems parts manager said. “Our customers have been pleased with the customization available to each individual overhaul while remaining easy to order from our global Cat dealer network.”
In addition to the expanded bundled repair solutions offerings, Caterpillar and Cat Financial are offering complimentary Extended Service Coverage for a limited time upon the purchase of Cat 3406 and 3412Optimal Bundled Repair Solution Overhaul kits. The complimentary coverage is for two years and up to 6,000 hours, with the option of purchasing additional coverage for up to three years and 12,000 hours if desired. Providing even more flexibility is the new Component Coverage ESC program. For the first time, Cat marine customers will be able to specifically select individual components and utilize ESC to cover specific parts. The ESC program is designed to offer customers superior value and support with assurance against unexpected repair costs on covered component failures due to defects in factory materials or factory workmanship under normal use and service.
Caterpillar Marine Power Systems has implemented more comprehensive warranty coverage and flexible parts solutions as a result of the ‘We Listened’ campaign. In recent years Caterpillar recognized the need to better engage and support the thousands of unique Caterpillar customers operating around the globe to insure the company was delivering on its renowned promise of service excellence. In addition to seeking out honest feedback in regards to the present state of global Caterpillar service and support, they also sought out to learn more about the customer, their operations and potential tools to help grow their business. The feedback from customers was clear and concise: customers valued comprehensive warranty coverage as well as wide ranging parts solutions offered at a fair price. Through the ‘We Listened’ campaign, Caterpillar has strategically created programs and resources to provide customers with more: more coverage, more solutions and more value. The Bundled Repair Solution and expanded ESC program are both outputs from that campaign.
Customers interested in learning more about the Cat Bundled Repair Solution or complimentary ESC program should visit the Caterpillar booth # 2802 and 2902 at the show. Featured at the booth will be a complete Cat 3406 bundled repair solution , Cat 3406C Marine Engine, as well as industry experts on hand, readily available to answer any questions. For up to the minute updates at the show, please follow us on Twitter: https://twitter.com/catmarineglobal and Facebook: https://www.facebook.com/caterpillarmarine using #catatwbs. Unable to make the show? Learn more at our Marine Customer Resource Center: https://www.catmarinesupport.com/.
Image 1
# # #
About Caterpillar Marine Power Systems
Caterpillar Marine Power Systems, with headquarters in Hamburg, Germany, groups all the marketing and service activities for Cat and MaK marine engines within Caterpillar Inc. The organisation provides premier power solutions in the medium- and high-speed segments with outputs from 93 to 16,800 kW in main propulsion and 10 to 16,100 kWe in marine generator sets. The sales and service network includes more than 2,100 dealer locations world-wide dedicated to support customers in ocean-going, commercial marine and pleasure craft wherever they are. More information is available at: MARINE.CAT.COM/pr
About Caterpillar
For more than 85 years, Caterpillar Inc. has been making progress possible and driving positive and sustainable change on every continent. With 2012 sales and revenues of $65.875 billion, Caterpillar is a technology leader and the world’s leading manufacturer of construction and mining equipment, clean diesel and natural gas engines and industrial gas turbines. More information is available at www.cat.com.
Press Inquiries
Jenna Janik Marcoux
Phone: +1 713 895 1449
Janik_Jenna_E@cat.com
