MILE AFTER MILE –
WE ARE HERE FOR OUR CUSTOMERS

Billy Frank is currently Vice President of Sales and Marketing for the Remanufacturing Division. With over 24 years of experience at Caterpillar, he shares his experience and understanding of how important it is to keep your truck running.

WE’RE HERE FOR EVERY MILE OF THE JOURNEY

We take our job seriously and understand your livelihood depends on keeping your truck on the road. Every mile of the journey for a trucker helps him or her create revenue for themselves, their family, and, in some cases, their extended family. This is why we take tremendous pride in offering our operators great efficiency, longevity, and support. The Cat® Reman engine with new content is a great example of that. We're bringing product solutions, new or remanufactured. These options allow customers to begin a new lifecycle and stay profitable. Creating this synergy with our customers can potentially extend the life of not just two decades but three and add another million or two miles to your hard-working truck.

IT’S A RELATIONSHIP-DRIVEN BUSINESS

"Customers taught me that they want to know that they can depend on you and that they can build a level of trust, you know, saying, hey, I'm choosing this engine because I trust that this engine will perform. But if and when it doesn't, I trust that I have a person who will care about getting me back on the road."

Establishing trust is key. Having someone who understands and helps you resolve issues on the road is invaluable when things go wrong. Our product support strategy meets our customers where they are. Truckers are always moving, and we need to move with them. As part of our commitment, we have extended our network of dealers and independent shops. If you still have a Cat engine, we want to reciprocate your loyalty to us with the very best support you can get.

NEVER SAY NEVER

The most asked question by on-highway truck customers is: When is Caterpillar returning to the industry? All we can say is we never left. Our support for our customers and products that are still out there truckin' is continuous. While we left participation in parts of the business, we never abandoned our existing customers. It takes time for new decisions to become effective, but with strong brand loyalty from customers and dealers, we can always remain hopeful.

MILE AFTER MILE, WE’RE HERE FOR THE JOURNEY

Thank you for partnering with us. We are here for our customers every mile of the way and appreciate you choosing Caterpillar as your power source. “We are here to support you today and we will be here to support you tomorrow as well.”

LISTEN TO THE FULL EPISODE

Every episode of Haul Talk features interviews with truckers like you, discussions with repair pros or conversations with Caterpillar specialists. Topics cover trucking tips, common concerns and the latest stories making the rounds in the industry — with a special focus on:

• Performing engine maintenance
• Finding the right repair options
• Reducing repair costs
• Making the most of business opportunities
• Protecting trucks for the long haul