Cat® dealer Thompson Machinery has been providing customers Cat solutions for the construction, power generation and agricultural industries since 1944. One of the many solutions Thompson offers customers is Equipment Protection Plans, provided through Cat Financial Insurance Services.
Equipment Protection Plans (EPP) offer additional Extended Protection beyond the standard factory Warranty. “Customers choose to purchase machines with Extended Protection for a couple of reasons. They have come to expect it,” said Trace Hall, Sales Manager at Thompson Machinery. “We probably sell 99% of our machines with some type of Extended Protection. Also, they see the value in it, and they know when they purchase that Extended Protection they have the support of the dealership behind them through our parts department and our service department, and they know that they will be taken care of.”
Thompson Machinery wants their customers to understand that this is a business relationship, and Thompson will stand behind the EPP product. “This product helps the customer understand that the machine will be repaired by the Cat dealer,” said Tim Watts, Regional Insurance Manager, Cat Financial Insurance Services. “It helps the customer protect their own profit margins. The machine is nothing more than a tool to use in their business. If that tool is down, there is no way to generate income. Customers need a way to protect their bottom line, and when an unexpected repair that they did not budget for happens, this product helps the customer budget for those repairs.”
The EPP Extended Protection offerings help dealers like Thompson ensure that customers have what they need to protect their investment. This product helps to protect the machine throughout its lifecycle--from the time it’s initially sold, to the time it’s being used, to when it’s sold again to the next customer.
Brian Orloski, Service Tech Representative for Caterpillar said “Customers are our biggest asset. We want to offer them solutions for their day-to-day business and long term. We would not be successful without them.”
Learn more about the different ways Cat Financial Insurance Services can help your business succeed by watching the video.
