Sign In or Create Account
Sign In
Welcome! Sign In to personalize your Cat.com experience
If you already have an existing account with another Cat App, you can use the same account to sign in here
Register Now
One Account. All of Cat.
Your Caterpillar account is the single account you use to log in to select services and applications we offer. Shop for parts and machines online, manage your fleet, go mobile, and more.
Welcome Back!
My Account Dashboard
Account Information
Site Settings
Security
Fishing is their business
80 Years and Counting
FISHING IS THEIR BUSINESS
WHAT MATTERED TO 1940S-ERA COMMERCIAL FISHING OPERATIONS?
It was a different world in 1949. Gas cost a meager 26 cents a gallon. The stock market stood at 200. And you could buy a new home for just over $14,000. What wasn’t different seven decades ago? The reasons commercial fishing operators chose Cat® marine power:
“They go to sea to fish, not to spend their time pampering the engines that power their boats. That is why so many successful commercial fishermen depend upon Caterpillar diesel power to get them out and back. Behind this choice is the dependability and performance of Caterpillar diesel design and manufacture—the stamina to operate long hours at full speed—the flexibility to idle at low speed without fouling or choking—the simplicity of operation that requires a minimum of operating care and attention.”
Take a closer look at what your peers had to say in this 1949 sales piece — it might ring a bell.
