The more things change, the more they stay the same. That becomes abundantly clear when you look back at Cat® commercial fishing sales materials from the 1960s. Marine power today may be more powerful, more efficient and more green — but as the stories from this 1965 brochure prove, Cat reliability and dealer support stand the test of time.

“There are many good engines on the market, engines with well-known names. In addition to the name, consider parts and service availability. Dockside waiting time for a part is costly. Lack of a dealer service organization can further complicate the problem in times of emergency. … Cat dealers maintain parts inventories to support the units operating in their territory. The Caterpillar quality reputation is known, as is the reputation of the dealer for after-sales service.”

Sound familiar?