Fishing is their Business

It was a different world in 1949. Gas cost a meager 26 cents a gallon. The stock market stood at 200. And you could buy a new home for just over $14,000. What wasn’t different seven decades ago? The reasons commercial fishing operators chose Cat® marine power:

“They go to sea to fish, not to spend their time pampering the engines that power their boats. That is why so many successful commercial fishermen depend upon Caterpillar diesel power to get them out and back. Behind this choice is the dependability and performance of Caterpillar diesel design and manufacture—the stamina to operate long hours at full speed—the flexibility to idle at low speed without fouling or choking—the simplicity of operation that requires a minimum of operating care and attention.”

Take a closer look at what your peers had to say in this 1949 sales piece — it might ring a bell.