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With the Story Hub, Caterpillar has developed a tool designed at helping customers rationally understand our products and services. To offer technical and factual information that explains what the products and services are and what they do. To engage them in these conversations, we want to engage them through relevant and interesting stories. Stories where they get to take part in real life customer situations, use their imagination, and see possibilities in their own situations.
W ith the Story Hub table app, we’ve collected stories and streamlined the process for those out in the field. It is a versatile tool where you can choose to enter via a specific engine or propulsion model, a vessel or by showing a film, depending on customer interest. The aim is that it will be ultimately available for customers to use in an online version. In a sales meeting, the salesperson can sit down with customers and prospects and start the conversation by showing Caterpillar customers’ vessels and their locations around the world. Each vessel is linked to the vessel type and gives details of their onboard equipment, and certain vessels are highlighted in Caterpillar yellow.
When you click on these you will find a full story to discuss. Covering each vessel type and eventually every region around the world, the salesperson can share a film and/or a short article that describes the customer situation. In a natural way, the customer is engaged to start telling their own story and talking about their own situation and their needs. To help drive the sales discussion, each story links directly to information about the Caterpillar equipment and solutions onboard. Click a button and you can send this information in an electronic document directly to the audience you are talking with.
An interactive sales tool storytelling instrument product sheet informational device-conversation starter – all in one app. Easy to follow, interesting and relevant ... just like a good story or sales discussion should be.