- It’s global: Officially licensed Cat® brand products are sold in 150 countries
- It’s diverse: In 2014, nearly 50 million Cat items were purchased globally
- It’s popular: Those purchases generated $2.1 billion in retail sales worldwide
- It’s everywhere: Cat products can be purchased through websites like shopcaterpillar.com, in 107 Cat brand stores and in 100,000 retail outlets
- It’s vibrant: Licensees created over 6,000 new product designs in 2014
- And boots are very, very big: Over the past three decades, consumers worldwide have purchased nearly 120 million pairs of Cat brand boots
