Compaction CVA Support Offer

June 1, 2023 – December 31, 2023
Audience: Americas North Field Personnel and Dealers

The Offer:

Caterpillar is pleased to announce the 2H Paving Compaction Value Bundle Offer. Effective June 1 - December 31, 2023 qualified compactors can receive a Value Bundle support when a qualified Customer Value Agreement (CVA) is sold at the point of sale (POS). Get $ to Value Bundle when CVA is included at POS. Funds can be used for Finance, EPP or CVA support. The machine sale must include CVA at POS. The Value Bundle credit is $1500 for most models, except the UCOM models CB1.7 and CB1.8 are $750 bundle credit.

A qualified CVA is defined as a minimum of 1-year preventative maintenance kit with Cat Genuine parts, 1-year of VisionLink Connect or Cat Daily machine connectivity and machine S-O-S scheduled maintenance or an annual TA1 Inspection.

CVA Support Program Codes:

  • STR23COMCVA2 - Value Bundle credit when a qualified CVA is sold at POS.
    • $1500 Value Bundle credit for most models    
    • $750 Value Bundle credit for the CB1.7 and CB1.8        

Offer Disclaimer: Offer valid from June 1, 2023 through December 31, 2023 on select Cat® utility and soil compactors sold by participating Cat dealers to customers in the USA or Canada. Purchase must occur during offer period. Offer subject to machine availability. The support offer is to be used toward a Cat® Customer Value Agreement (CVA) that includes maintenance parts kits; S∙O∙S scheduled maintenance and a minimum of 12 mo Cat® Daily connectivity. The kit contains the parts for regular planned maintenance under normal operating conditions. In some severe applications where maintenance parts need to be replaced more frequently, additional parts will be at customer’s expense. This offer excludes additional maintenance parts, dealer labor, wear parts, and fluids. The offer is only available at participating Cat Dealers. This offer may change without prior notice and cannot be combined with any other offers. Additional terms and conditions may apply. Contact your Cat dealer for details.

Frequently Asked Questions:

  1. What machine sales qualify for the campaign? This campaign is for Sales Type 1, 2, 3 and 4 (new machines sold to private customers). Corporate Account, National Account, Governmental, Global Pipeline managed accounts, and Global Mining managed accounts are excluded.

    ACOM PCOM UCOM SCOM

    CB7

    CW16

    *CB1.7

    CP11 GC

    CB8

    CW34

    *CB1.8

    CP12 GC

    CB10

     

    CB2.5

    GP34

    CB13

     

    CB2.5 GC

    CP44

    CB15

     

    CB2.7

    CP54

    CB16

     

    CB2.7 GC

    CP56

     

     

    CB2.9

    CP68

     

     

    CB4.0

    CP74

     

     

    CB4.4

    CS10 GC

     

     

    CC2.7

    CS11 GC

     

     

    CC2.7 GC

    CS12 GC

     

     

    CC4.0

    CS34

       

     

    CS44

       

     

    CS54

       

     

    CS56

       

     

    CS64

       

     

    CS68

       

     

    CS74

       

     

    CS78



  2. Is there a limit on how many machines this offer can be claimed on?
    No, the only limit is on which models are included and the date range of the program.

  3. Do used or rental conversion machines qualify?
    No, the campaign is for new. See question one for Sales Type details.

  4. Can exceptions be requested for machines that are not eligible for the offer?
    No, the campaign only applies to the specified models.

  5. Do the variance caps and other merchandising business rules apply to the offer?
    All business rules for merchandising apply. The CVA Support Offer may be stacked onto standard RSA support but must not exceed the merchandising CAP. Corporate Account, National Account, Governmental, Global Pipeline managed accounts, and Global Mining managed accounts are excluded.

  6. What is the program code?
    The programs are in the Global Commercial Support System (GCSS) under the following code:

    STR23COMCVA2 – $1500 Value Bundle support when a qualified Customer Value Agreement (CVA) is sold at the point of sale (POS). (Both US and Canada).

  7. Is participation in the offer mandatory for dealers?
    No. While this offer will be advertised Nationally in North America, each dealer may choose, on a transaction basis, to use other merchandising programs such as RSA to support a sale. All advertising materials are tagged with “offer at participating Cat dealers only.”

  8. How does a dealer claim merchandising support for the National offer?
    This offer may be combined with local RSA support and other program support and must be claimed with the CVA program (STR23COMCVA2) to receive the Value Bundle support.

    • Machine must PIN within program parameters (start and end dates). Quote or signed order date does not apply. Global Machine Pricing – Americas Merchandising is the only group that can approve exceptions for use of these programs beyond program end date.
    • Exception will be allowed if dealer has placed order and has Machine Sales Order (MSO) with estimated delivery date prior to program end date and date has moved due to “Cat Fault” beyond program end date.
    • Exception will NOT be allowed if product is not available until after program end date
       
  9. What if a customer is purchasing a product included in the campaign and one that is not? Can the campaign offer be applied to both products?
    No. The models eligible the Value Bundle support are defined in the table above and the GCSS program code for the official list of supported models. This National offer supports most compaction products but not all.

  10. Can the National campaign be combined with other retail merchandising programs?
    Yes. This National campaign can be combined with local RSA support and TAR, with Paving Rep approval.

  11. Does the program still apply if a dealer sources a new machine from another dealer?
    Yes.

  12. Can the dealer offer a different CVA term? What is the parts reimbursement level?
    Yes. Other CVA terms are acceptable (e.g., 3-year ) but dealer claim against STR23COMCVA2 cannot exceed the actual support level listed in the eligible model list.

  13. Will the customer still qualify for the CVA if they pay cash or prefer to finance their machine independently outside of Cat Financial?
    Yes, customers do not need to finance at Cat Financial to qualify for the CVA offer. However, customers must sign a CVA contract to take advantage of the CVA support offer.

  14. What type and length of CVA contract is required?
    The signed CVA must at least match the 1-year term length. The CVA should be a level 1 CVA (Convenience) that includes a minimum 1-year preventative maintenance kit with Cat Genuine parts, Cat Daily connectivity, and S-O-S SM.